Biography of Ethnic Fashion Designer - Ritu Kumar Essay

Biography of Ethnic Fashion Designer - Ritu Kumar - Essay Example The paper "Biography of Ethnic Fashion Designer - Ritu Kumar" talks about the Ritu Kumar's biography. She completed her graduation from Delhi Irwin collage in 1964. She had the nature of keen observation in understanding the life. This quality further helped her to take keen interest in artistic work. She accomplished her higher education from USA in 1966. She started her career with hand block printers and two tables in a small village of Calcutta, to display her art. She enhanced her network with the passage of time in order to keep pace with the latest trends of fashion designing. She has also hit the European market by launching new fashion variety of indo-western range. This new trend attracted many foreign buyers. Her worth deserving achievements include wardrobe for Miss India for further participation in miss world and miss universe contests. Ritu’s work in the fields of garment and related accessories in silk, cotton and leather made her an eminent designer in India. The well-reputed designer launched Zardozi collection in Delhi in1985. Zardozi was introduced for the first time in India but response was exceptional. Now Zardozi technique is being widely used in India. She also proved that hand made products are more profitable than machine products. Evening gowns are one of the highly praised creations of Ritu kumar in European market. The designer was awarded with the lifetime achievement award by national institute of fashion technology in 1998. A lady naming famina participated in Miss India contest 2002.