Graphic Design as Main Communication Medium Essay

As multimedia advances to higher stages of development, the significance of graphic design continues to increase. Graphic design was once considers a visual form of art. Over time, it has come to be recognized as form of communication. Art and communication reflect and serve culture. Culture represents the political and economic structure of the society. Therefore graphic design reflects and promotes political and economic systems. This paper attempt to show that graphic design, layout design of the poster and artistic craftsmanship of typography are the main communication media that have served different cultures during different historical eras. Graphic design can be defined from many perspectives. For a layman, graphic design may simply refer to the production of printed, online, and manufactured materials that are visually appealing. Graphic design is reproduced in either large numbers or in gigantic media such as billboards so that it can get the attention of many people. Being a visual instrument of communication, it usually employs an effective combination of graphics and text in order to convey a message. Graphic design is prevalent in both the capitalists and socialist economies. The capitalist use it mainly to sell goods and services while the socialists use it to sell ideas to motivate people to agree with government policies and work for a socialist economy. Whatever the case , the of aim graphic design is to motivate people to act; the information it relays is meant to move people and not just to satisfy the usual thirst for knowledge. Some people include paintings as graphic design but Barnard in the book, Graphic Design as Communication, denies that this is incorrect. Classical paintings merely tell a story. They are being viewed only in the confines of private homes or museums. They are definitely not for popular consumption. Newark, in the book, The Gutenberg Galaxy, states that the coins found in Apollonia, Greece, which was estimated sometime in 450 BC may be considered the earliest products of graphic design. Because it was a form of currency, it was produced in large numbers. It has a prototypical logo and it was made with the use of a metal die, a technological wonder at that time. Jobling & Crowley define graphic design in relation to social structures and the historical context in which such structure exists. Graphic design is shaped by certain society’s beliefs and morals. Jobling & Crowley identify three factors that graphic design constitutes the following: It is produced in large numbers; It should be cheap and graphic design conveys ideas through a combination of words and images. However, Jobling & Crowley argue that not all products of graphic deign are cheap. In fact, some of them are symbolic of wealth and luxury. Newark defines graphic design by focusing on its functions. Graphic design functions as a means of communication. Once the design is able to attract the attention of people, it must be able to explain its message with the minimum use of words, if any. Brand logos explain not only the product but also the quality it possesses. A graphic design becomes the identity of its subject. People begin to relate certain symbols to what they represent. For example, the elephant symbol becomes the Republican Party. These act on people’s emotions and become factors in determining how they feel the market. Knoblauch points out that communication shapes culture. Culture develops by communication and acceptable interaction by the society. In this regard, since graphic design is a medium of communication, it serves culture as well. It passes through many historical eras and different cultures. This is contrary to the common belief that it is just a product of the modern computer technology. Technology is a continuous process and so is its evolution. History has shown that human beings had begun communicating through visuals before oral communication grew. McLuhan notes that Gutenberg press is an important stage in the evolution of graphic design. Invented around 1440 by Johannes Gutenberg, it made possible the mass production of literary material. Bibles were the first material to be produced. Gutenberg used a special character symbols which he developed himself to represent words and common Latin phrases. Gutenberg’s visually attractive typography and lay-out made the Bible more appealing to people, a fact that served well the cultural interests of the Holy Roman Empire . 1700s and 1800s saw further development of graphic design. This was the time that capitalism was developing at a rapid pace. Publishers were in great competition with each other.. Therefore, graphic design was highly improved. At this point came there arose contradictions between publishers and authors. Publishers used graphic design especially on the covers to make it more attractive. The authors feared that this might change the context of the book. This shows that graphic design can either enhance or destroys the context of the ext. Barchas, J. warns us not to make judgment by looking at the cover of a book since graphic design may convey anther meaning. Graphic design is developing further. The advancement of computer and information technology has made it possible for graphic arts to be blended with other media Graphic design has been used tin advertisement. Eisend advises that the advertisers have to create graphic design that effectively sells a product. The graphic design must also be able to convince the consumer to buy only the brand that it promotes. Lindstrom notes that many companies are gradually transforming the traditional billboards into audio-visual displays, which appeal to more senses other than just sight. In conclusion, graphic design can either be a factor to encourage the survival of a social system or it can destroy it to introduce a new one. Reference The given research paper

Line, Staff and Human Resources Management Authority

Line, Staff and Human Resources Management Authority What does it take to get the right organizational design for Human Resources? In today's constantly evolving environment, developing an organization that makes the right decisions, while directing others’ work and giving orders requires having line and staff authority in place. In this essay, we will explain what authority is and explain the difference from line authority and staff authority. Also we will explain what type of authority human resource managers have. So what is authority?Authority is â€Å"the power to determine, adjudicate, or otherwise settle issues or disputes; jurisdiction; the right to control, command, or determine† (Dictionary. com, n. d. ). Power is the ability to get things done either to enforce one’s own will or to enforce the collective will of an organization. This tells us that all managers have some form of authority. Now, let us distinguish between line authority and staff authori ty. Line authority gives management individuals the formal power to direct and control immediate subordinates. Staff authority gives managers the right to advise, recommend, and counsel other managers and employees.It is a communication relationship with management. It has an influence that derives indirectly from line authority at a higher level. According to Dessler (2008), line authority creates a superior-subordinate relationship and staff authority creates an advisory relationship. The authority of human resources is delegated by the top management of organizations. How much authority it derives from top management is a policy matter. With today's workforce becoming increasingly diverse and organizations doing more to maximize the benefits of the differences in employees, human resource managers are key players.Organizations are relying on managers to get the people who get the job done, and of course, make the company money. Human resource managers have three fundamental funct ions: 1) line function – directing activities within the department and related areas while having implied authority, 2) coordinative function – coordinating personnel activities and 3) staff functions – assisting and advising line managers. In conclusion, line, staff and human resources personnel must work together closely to maintain the efficiency and effectiveness of the organization.To ensure that line, staff and human resources personnel do work together productively, management must make sure all groups understand the organizational mission, have specific objectives, and realize that they are partners in helping the organization reach its objectives.References Authority. (n. d. ). Dictionary. com Unabridged. Retrieved July 18, 2010, from Dictionary. com website: http://dictionary. reference. com/browse/authority Dressler, G. (2008). Florida International University. In G. Dressler, Human Resources Management – 11th ed. (p. 4). Upper Saddle River, N J 07458: Pearson Prentice Hall.

The Pricing of Health Costs and its Effect on the Poor in the United Dissertation - 1

The Pricing of Health Costs and its Effect on the Poor in the United States - Dissertation Example These families must forcibly cut down on their health care costs, which may ultimately lead to dangerous health consequences. In this context, the researcher will conduct a qualitative study (secondary research), that will explore the aspect of the monetary costs and quality of life,  as regards the present US health care system. Monetary costs and quality of life  in the context of US health care: in US, health care occupies an important position within the U.S. economy graph (Fig 1). Observations by various experts reveal that every year the health related expenditure keeps on growing, often moving ahead of the expenditure made on the other service sectors. This implies that each year the percentage of the health expenditure within the overall US economy pie keeps on growing. As the cost prices within the health care system increase, there is bound to be some sort of a repercussion within the average household, especially amongst the families that fall below the federal poverty line. ... Even for those people that have insurances, rising health care costs translate into getting less benefits each year, for the same amount of money. Fig 1: The US spends more healthcare than any country in the world. The figures as shown in the graph above represents health care expenditure for the year 2006, and during this year it was observed that an average US person spends more on health care than on food, oil, or even gasoline (Source: Mckinsey & company, 2008, 13). At an average estimate, America spends nearly $7,400 annually on health care per person, which comprises of about a 16% share within U.S. economy pie (fig 2). A look at the year 2007 will show us that US health care spending was then nearly $2.2 trillion, which when evenly spread over the entire population amounted to about $7421 per head expenditure (Figure 2). This $2.2 trillion represents 16.2 percent of the nation’s total economic activity, referred to as the gross domestic product or GDP. While the spendin g figures are by themselves impressive, however the chief area of concern is their rate of rapid growth over the last few years. Fig 2: National Health Expenditures per Capita and Their Share of Gross Domestic Product, 1960-2007 (Source: Health Care Costs- A Primer, 2009, 2). The graph (fig 2) shows the rising cost of health care per person in US. The growth in the last decade, starting from around 1990, and has been exponential. In 2009, the $7421 per head spending increased to more than $8000 per head, showing a jump of more than $500 per person, in just 2 years time (Centers for Medicare and Medicaid Services, 2010). Observations show that the rapidly increasing health care expenditure in US is becoming a

Mourid Barghouti's I Saw Ramallah Essay Example | Topics and Well Written Essays - 1250 words

Mourid Barghouti's I Saw Ramallah - Essay Example The aim of this paper is to answer the following questions: what key personal and public events shaped Barghouti's account To what extent in Barghouti's personal life affect his memory of public events Can historians use memoirs like Barghouti's to understand the past In addition to that, my personal opinion about possible chances of resolving the conflict between Israelis and Palestinians will be reflected. 2. The book begins from the scene when Barghouti returns to his homeland crossing the Jordan River bridge and reminding his first crossing it thirty years ago when he had to leave for Amman: "Here I am crossing the Jordan River I walk westward in a normal manner - or rather, a manner that appears normal. Behind me the world, ahead of me my world (Barghouti, p.1)". Such historical event as Israel victory in Six-Day War influenced the author's life very much: he had to leave his native country and go abroad. He lived in exile for thirty years, so his book I Saw Ramallah is very self-reflective and shows Barghouti's pain and despair from his inability to return to Ramallah again. By 1967 he had graduated the Cairo University - it shaped his account as a famous poet and writer. In addition to that, he married Radwa Ashour and got back to Cairo again to teach English to law students. His return to Cairo played a significant role in Barghouti's life - he began working at the Palestine Rad io Station as an anchor man and political commentator. But Sadat's presidency influenced his career: the station had been closed, and Barghouti worked at the radio station in Beirut during the civil war - this war became another event which affected the life of the author. Then, the political situation changed, and after Sadat's visit to Israel Barghouti was departed from Cairo, as well as other Palestinians. So, foreign policy events influenced personal and professional life of Mourid Barghouti, and such troubles, misfortunes and disadvantages are clearly reflected in his book I Saw Ramallah. Barghouti's personal and professional life affected his memory of public events. He was not fond of politics, but political events of that time influenced and affected him, and this affection is reflected in his book. He perceived the world political events through wide scale of his own experience. Israeli-Palestinian conflict deprived him of his native country; political regime of Egyptian president Sadat affected his professional activity. He had lost himself - after he left Palestine in 1967 he had no place to feel comfortable, he felt as an exile. Barghouti was arrested in 1977 in Egypt, and he was deported to Hungary where he lived for 17 years separated from his family: his wife and son who was five months old when Barghouti was deported. These and other difficult circumstances of his personal life affected his memory of public events - he described these events from the point of view of his personal experience, that's why the world events seem to be so naturalistic and full of sadness and sincerity: "Israel allows in hundreds of elderly people and

People, Organizations and Management Essay Example | Topics and Well Written Essays - 2000 words

People, Organizations and Management - Essay Example The strategic management of human resources has been a rapidly growing area, in research, within human resources. There have been numerous links between the HR and the firm’s performance. In choosing of an effective managerial structure, and setting of an organization structure, teamwork and team working are the fundamental areas that should be observed. This should also include organizational design and structure, and organizational culture. No management system can work effectively if these fundamental areas are not effectively analyzed, since they play a significant roles, in the making of a good management system, which is crucial to the achievement of organization’s objectives. This paper seeks to compare and contrast two management systems, and discuss the differences with respect to the three fundamental areas of management. Teamwork and team working Effective teams, which continue to work towards a unified objective, are the foundation of every organization†™s success. Every team member should create a culture of trust and positive energy. For any team to achieve its objective, its members should set aside their personal differences and interests. If the success of an organization is largely influenced by the quality of its leaders, the level of teamwork displayed by a team is influenced by efforts of the people who compose it. Therefore, any team that wishes to be successful should encourage its members to be active in the planning stage, and be open to ideas and positive feedback. All management systems have unique teamwork and team working approaches. Designing team-based organizations addresses issues concerning the implementation of teams, and the focus is on the design that is required to support the attaining of organization’s objectives (Stewart et al,2001 p320). A team is a group of people who are brought together to serve a common interest. Each member of a team should have relevant skills required to achieve the tar geted task. As organizations become more complex, the team-based methodology of solving problems becomes more common than old systems of management (Stanford, 2007 p58). Organizations may choose to use the team approach, in their organization, or to use the one-man one problem approach. The two study cases provided involve two organizations involved in different fields of business. Biogenia is a world-leading business that is involved, in the production of crop-protection products. This organization has a workforce of 15,000 employees, and has branches, in over 80 countries. Sleepeasy, on the other hand, is a mid-market hotel chain that involved in the business traveler and city-break tourist. The company also has branches in different countries. In the area of teamwork, the management of these two organizations display different approaches to teamwork and team working. Biogenia is an organization that promotes cross-functional working, in project teams. It sees teamwork as an essen tial management system of achieving constant product improvement and innovation. On the other hand, Sleepeasy has a policy, which the management does not show reliance on teamwork. In this case, members of the hotel staff are employed to fulfill certain functions in the hotel. These organizations employ different teamwork approaches, which best suit their business. For instance, Biogenia organization uses a number of projects that require the use of teamwork to come up with their products. In

Legal Environment Surrounding Sale and Purchase of Goods Essay

Legal Environment Surrounding Sale and Purchase of Goods - Essay Example According to Crose & Miller (2011), in any legal undertaking it is good to understand about what is legally right and what is legally wrong in any kind of legal issue. Therefore, it is advisable that Winston understand where his rights were infringed and where he might have failed during contract signing so that he can lay out a base for his legal arguments. This would enhance his chances of winning the case and thus enabling him to obtain compensation. As a plaintiff in this case he also need to understand the courts that will be involved if the case reaches litigation stage and the procedures involved in this stage so that he can prepare adequately. This paper plays a very significant role in explaining these issues and thus it would be of great assistance to Winston. Any kind of legal environment or undertaking is influenced by various factors. According to Meiners et al (2011), some of the factors that influence the legal environment are the needs and demands of the business comm unity, consumers, and the government. In this paper, we start by explaining the issues surrounding these factors. These issues are like the difference between express and implied terms, sales of goods act, difference between consumer and non-consumer sales, and process and procedures involved in the litigation stage of a case. ... These terms are rigid and cannot change to implied term whatever the case that interpret them. They also do not have further categories and we cannot have very many of them in a contract. However, each contract must have several of those terms clearly understood by both parties before signing. All other terms found in a contract, which are not express term, are regarded as implied terms. Unlike the express terms, these terms are subdivided to those implied primarily by factual circumstances of the agreements and those implied primarily by the law (Klass 2010). Also unlike the express terms, the terms implied by the factual circumstances of the agreement can change to express terms depending on the situation that interpret them. They are also found in larger number in any form of a contract. However, these two terms have one similarity, which is that they have to be included in any form of a contract and each party must read and understand them before signing the contract. According t o Klass (2010), when interpreting a contract, a court gives more priorities to express terms as compared to implied terms. This is merely because of their characteristics and their ability to explain the contract and the situation in which the contract was made. The express terms can also reveal some of the factors that made either of the parties to sign the contract. Therefore when signing any form of a contract one should be very careful with the express terms because they can play a very great part in making a case ruled to your advantage in case of any dispute arising from the contract. Sales of goods act The sales of goods act deals mainly with the sales contract

Biography of Ethnic Fashion Designer - Ritu Kumar Essay

Biography of Ethnic Fashion Designer - Ritu Kumar - Essay Example The paper "Biography of Ethnic Fashion Designer - Ritu Kumar" talks about the Ritu Kumar's biography. She completed her graduation from Delhi Irwin collage in 1964. She had the nature of keen observation in understanding the life. This quality further helped her to take keen interest in artistic work. She accomplished her higher education from USA in 1966. She started her career with hand block printers and two tables in a small village of Calcutta, to display her art. She enhanced her network with the passage of time in order to keep pace with the latest trends of fashion designing. She has also hit the European market by launching new fashion variety of indo-western range. This new trend attracted many foreign buyers. Her worth deserving achievements include wardrobe for Miss India for further participation in miss world and miss universe contests. Ritu’s work in the fields of garment and related accessories in silk, cotton and leather made her an eminent designer in India. The well-reputed designer launched Zardozi collection in Delhi in1985. Zardozi was introduced for the first time in India but response was exceptional. Now Zardozi technique is being widely used in India. She also proved that hand made products are more profitable than machine products. Evening gowns are one of the highly praised creations of Ritu kumar in European market. The designer was awarded with the lifetime achievement award by national institute of fashion technology in 1998. A lady naming famina participated in Miss India contest 2002.

Sport Event and Tourism Management. Regeneration and Mega Events Essay

Sport Event and Tourism Management. Regeneration and Mega Events BRAZIL FIFA WORLD CUP 2014 - Essay Example The inflation challenges in the 80s are currently a distant reminiscence (Lanie 2007, p.10). This economic permanency has conveyed increasing living values, limiting heights of intense crime, at least in the greatest flourishing counties, and capital from the transaction of produces that are being traded to China as quickly as they can be distributed to the nearest harbor. With development only briefly affected by the 2009 crisis, the nation is now forecast to continue growing at some five percent per year for the near future (Gui 2012, p. 49). Brazil will be for the first time part of the global sporting events track, with Rio de Janairo its focal point with the FIFA World Cup in 2014 Games. Rio is at present Brazil’s energy investment, lying in an estimated oil bonus of up to 90 billion containers, and it is rapid venture in infrastructure, social housing, urban regeneration as well as environmental remediation in order to look at its best when the world comes in 2014 for th e FIFA world cup ceremonies (Knight 2008, p. 67). It is thus vital that the venues be spread throughout the nation to allow nationwide developments that comes with such mega events. The drive for the 2014 Games currently building with Brazil`s new president putting her weight behind the delivery structures (Weed 2008, p. 94). Rio is devoted to convey sustainable games with a resilient concentration on legacy. As a result, given the rule of common objectives, their concern in the London 2012 Games is placing British organizations in a better position to donate to delivering Rio`s determinations. Despite the fact that the world cup has displayed a black box model by the Brazilian national, government, and urban governments, the Rio 2014 planners have approved a more democratic procedure, with the promotion of a public national rivalry for the architectural strategy of the facilities of the media center. In addition, more recently, there has been the initiation of a worldwide architect ural cooperation for the sport amenities. There is an expectation that these tendencies might develop a more exposed setting for the argument of sustainability matters, also comprising the nationwide and global educational communities in the choice making and execution processes of the mega event (Tavares 2008, p. 82). Even though these beginnings have encountered with the perfect support of the architectural occupation, there is much to be completed at the more social level, with the participation of local communities in the organization and enactment procedures leading to optimistic urban regeneration. During the past two years, after the proclamation of Brazil’s winning candidature to host the 2014 World Cup (2008) and, less than twelve months afterwards, that of Rio’s winning bid to host the 2014 the country has lived a development of a black box’ model to the association and raise of both mega events, that only now arises to show some honesty to a critical analysis or the likelihood of a self-governing process to ensure the legacy of a justifiable urban regeneration of host metropolises (Hellwig 2012, p. 39). Black box’ is taken to imply a process of decision-making stages founded fundamentally in the work of governmental organizations to carry out trainings which defined the objectives and dimensions of public expenditures in the facilities for the sport mega events, without any

Money Supply Essay Example | Topics and Well Written Essays - 750 words - 1

Money Supply - Essay Example The second function arises from the previous one. Once two persons have their subjective values compared in the same equivalent they can settle the price of the initial 'something' they were talking about, or simply exchange it for the settled amount of the equivalent - therefore money can be a measure of exchange. Finally the third function, the storage of value can be explained as a way to keep value over time. For instance one person has 'something' that costs A. However in future, its value may change (e.g. furniture becomes antiques growing in value, or milk may turn sour losing value), and the person wants to fix it. He sells it to another person for A, and now despite all the changes that will occur with 'something', his acquired value is fixed. Of course, money was not always green papers with presidents, or coins from metal. In fact, there were so many forms of money that it is useless to talk about each one separately. It may time-saving, however, to classify all the forms into groups: barter, commodity money, fiat money, and credit money. Barter is considered to be the earliest form of exchange without any intermediary goods. For example, people simply settled the amount of cows they would like to exchange for a certain amount of pots, and exchanged the goods. It was inconvenient as someone who wanted your cows did not always have the pots you needed, and also it was difficult to determine the value of one cow: ten pots is too cheap and eleven is too expensive, but ten with a half is as much as ten. The next form was commodity money, which were tradable goods by themselves, but also an equivalent for everything else, like gold or silver coins. This form also had its drawbacks, such as unexpected inflation. For instance, in 16-17th centuries a lot of new deposits of gold and silver were discovered in new World, which led to terrible inflation in Europe: the purchasing power of gold and silver coins fell by 60-80% (Galbraith 1975). Such fluctuations were the main reason why most of the governments adopted new form of money. Fiat money is well known to us papers and coins, and also checks, e-money and other symbolic forms. Under this system symbols which are used as money, are not valuable by themselves. Therefore they can be easily restored if damaged without owner losing value. Another form, which is the youngest of all, is the credit money. These are not payable on demand, but rather present a claim that can be used for purchasing. The trick with credit money is that it is not current payment, but a promise of payment in future, which upholds additional risks for both sides of a deal. Thus, during the evolution of money forms following characteristics were developed for an ideal money form: durability, divisibility, homogeneity, and convenient for transportation and storage. Since money can be presented in such various forms, the question of calculating all the money available in one country, for instance, has become increasingly difficult. The notion of money supply is used to reflect different forms of money available within an economy. The narrowest measure of money supply is M0, which is the total of all physical currency (paper, coins), plus central bank accounts that can be exchanged for physical currency. In other words M0 shows how much cash with public are in the country. M1 includes M0 and the total of deposit balances without any

Marketing Of Landscape Gardening Essay Example for Free

Marketing Of Landscape Gardening Essay Landscapers use their aptitude for art combined with their knowledge of plants to create breathtaking landscapes. But a landscape artist cannot share his knowledge unless he promotes his business. Business promotion is a combination of activities that create and maintain a positive image in a customers mind. Customer service, broad knowledge of the business and fair pricing strategies support promotional activities and contribute to the success of any business. Word of Mouth (Recommendations) This is the cheapest and best method of advertising your Landscape Gardening business, but it requires that you already have done some work. Your existing clients can be your biggest help in spreading the word about your business. This business thrives on referrals, so make sure that you talk to your existing customers and ask them if theres anyone that may benefit your service. Advertisements Advertise on newspapers, tv ads, local ad magazines, billboards, your vehicle etc, however, the ads should be short and easy to read. Plant Exhibitions Contact convention organizers and event planning agencies in your area and learn about business exhibition opportunities. Many events are geared toward the small business owner and are reasonably priced. Attend plant exhibitions to promote your business. Plant exhibitions allow you to promote your products or services at a venue related to landscaping. Such exhibitions provide a venue to network and reach out to customers. Trade shows are also a good place to distribute promotional items. Create Business Cards Create business cards that match your brochures and website design. Creating matching promotional collateral creates a cohesive feel and helps establish your brand. Make Brochures Create visually pleasing brochures. Make sure the brochure lists your services, pricing, contact information and a bit about the business. You can also hire a designer to prepare brochures for you. Create a Website Contact a Web developer or create a website on your own. Your websites content should appeal to people in your area. Include helpful information, such as guides to weeding, planting and winterizing gardens. Several services offer website packages that make creating a site simple. Link your site to Twitter and possibly a dedicated business page on Facebook

Design of a Sustainable House

Design of a Sustainable House This report will implement and evaluate how and what makes the design of a house sustainable and energy efficient to suit the needs of the Australian climate. Climate change is arguably the greatest challenge faced by society. Global greenhouse gas emissions continue to rise each year due to the continual usage of fossil fuels, despite attempts to limit them through mitigation and energy efficiency measures. To deal with this challenge, important goals for housing include using renewable energy e.g. Solar panels, Insulation is also the most practical and cost effective way to make a house more energy efficient, keeping it cooler in summer and warmer in winter and can create financial savings in heating and cooling bills. In addition, insulation may reduce condensation in the home. This can provide health benefits by reducing mould and damp. Saving energy in homes would also help Australias fight against global warming by reducing global warming pollution from homes would be the equiv alent of taking millions of cars off the road or shutting down several coals fired power plants. The model of our house that will be implemented will be designed to accommodate an Australian family. It will be energy efficient, spacious, cool, and warm to make it suited for the change of seasonal weather. It will also be designed to have passive solar heating which is the least expensive way to heat a home. The goal for this house is to make sure it has a potential future design option for builders and architectures to design and implement a house that can suit the needs for the Australian climate that can be cool in the summer and warm and comfortable in the winter. It must also be able to reduce its reliance on coal power. If we design and construct our house with insulation, it will not allow a conduction transfer of heat then the overall temperature of the room will be lowered. Our home will have energy efficient features such as orientated windows, doors and solar panels. The Design Phase of our project will exhibit the designs, materials used, purpose and aim for this project. The aim for this report is to exhibit the design and development phase of constructing a sustainable house model that is practical for the Australian climate. The Aim for this project is to encourage the use of sustainability in the housing and construction industry by being energy efficient in design and practicality. The proposed materials we will be using for construction are: Hot glue gun Paddle pop sticks Aluminium foil Soil Paper Coloured paper Toilet rolls Discs Dirt Our Houses design is intended to be liveable for the hot and humid Queensland climate, by providing features that will make the house cool in summer and warm in winter to live in. Main Features of our House: Swimming Pool: Great for recreational activities and for cooling down in summer, which can promote overall wellbeing. Garden: Is perfect for any home that has a backyard, designed for sustainability. Residents can grow their own trees and plants so oxygen can be produced in the backyard, benefiting your overall health. By growing your own vegetables, you can reduce your carbon footprint avoiding freight on these products. Alfresco dining area: Allows passive cooling throughout the home by allowing the breeze to enter the house and creates a cool and comfortable dining and entertaining area in summer. Underground Water Tanks: Provide water for flushing toilets, washing clothes, swimming pool, reduce water consumption, reduce water bills and can be used as grey water to maintain lawns and gardens. Insulation: Insulation in the walls and roof will keep the home cooler in the summer and warmer in the winter. This will reduce energy bills and the costs of cooling and heating the home. Windows and doors: Windows and doors create passive cooling through the home, it allows breeze to enter through the front door, and orientated windows allow sunshine to beam through perfectly in the summer and winter months, and allows the breeze to flow through the home of a one or multistorey home. The Measurements of the home are listed below: Height: 550mm Length: 410mm Width: 360mm The development phase of our project will exhibit the method we used for constructing the model house, safety procedures we used for construction and a photo exhibiting the model house. The method we used for constructing our model house are listed below: Step 1: We commenced the planning for the construction of our proposed house design. Step 2: We then prepared our workstation and wore safety clothing and equipment e.g. PPE glasses. Step 3: We then gathered materials and began construction. Step 4: When the house construction was completed, whilst sticking to safety procedures we commenced house room temperature testing. Step 5: We then measured the room temperature for the non-energy efficient house for 1 hour while simultaneously measuring room temperature for our energy efficient house. Step 6: Compare results from room temperature experiment. Hot Glue Gun: When using the hot glue, gun make sure that you avoid contact and minimise the distance with others as serious burns and blisters to the skin may apply. Outside taking experiments: Precautions need to be taken when experimenting outside. Wearing a hat while in the sun is the best method from keeping safe from UV rays. To minimise to much exposure from sunlight while you are not taking temperature reading sit in the shade to prevent getting burnt by the sun. Stanley knife: Stanley knifes can be extremely dangerous if used wrongly, they are only to be used to cut cardboard in equal parts for the walls of your house. If they are used incorrectly they will result in another student being injured. Scissors: Scissors can be dangerous if not used correctly. If used incorrectly they can result in a student injuring himself or another student. Splinters: While some students are cutting up planks of wood and using wood based supplies, this comes with the issue of splinters. Be mindful of sharp and wooden planks as they have the highest chance of giving us splitters, to avoid this make sure to sand them first. Looking after your workspace: Make sure there is a safe enough distance between yourself and peers in your workspace. After working, clean up any potentially hazardous and dangerous items from the ground to minimise the risk of injury. Space: Space is an important factor. If you are constructing your house in a cramped space near other students building theirs then accidents may happen. Make sure there is a safe enough distance between yourself and peers.          These results that were recorded from our 1 hour experiment was analysed and discussed below.          This table will compare and differentiate results received from an experiment analysing the change in temperature over a one hour period. Time: Non-Sustainable Home: Sustainable Home: 0 Minutes (Start) 33 degrees 29 degrees 5 Minutes 36 Degrees 30 Degrees 10 minutes 39 Degrees 34 Degrees 15 Minutes 31 Degrees 38 Degrees 20 Minutes 37 Degrees 39 Degrees 25 Minutes 35 Degrees 39 Degrees 30 minutes 39 Degrees 36 Degrees 35 Minutes 39 Degrees 36 Degrees 40 Minutes 40 Degrees 36 Degrees 45 Minutes 44 Degrees 37 Degrees 50 Minutes 45 Degrees 36 Degrees 55 Minutes 46 Degrees 35 Degrees 60 Minutes (Finish) 46 Degrees 35 Degrees The results we received from our experiment exhibited that our sustainable house was 10 degrees cooler than the non- sustainable house. There was a contrast between our house we designed and the non-sustainable house model. There were anomalies from the results we recorded, as our sustained home recorded temperatures over 35 degrees at some times, However the non-sustained home recorded a hot high 40s-degree average, Meaning our house more sustainable to the climate. The results were conducted on a day where the forecast was a 33-degree max, meaning our result was greatly affected. The placement of our house being on a hot concert surface in direct sunlight, thermodynamics may have alerted the results we received because hot air is less dense than cold air and hence air pressure will exert an upward force, making our overall house temperature warmer. Also, human error may have contributed to not receiving accurate results such as delay with completing construction and experimenting o n a different and warmer day, also the delay when recording minutes in 5-minute interval with the stopwatch and having measurement errors may have resulted for us to receive flawed data and faulty conclusions. Energy efficiency factors in the home vary according to geography, climate, home design and location. The design for ours followed the passive concepts such as passive cooling and heating, which minimize energy demands, such as solar orientation, latticework for shading, insulation and landscaping. To achieve this, we added a garden for landscaping, and alfresco house design for shading and entertainment, solar orientated windows and doors to allow breeze and fresh air throughout the house, a swimming pool for recreation activities to improve overall wellbeing and finally insulation in the walls and roof to keep the home cooler in the summer and warmer in the winter, because this will reduce energy bulls and costs of cooling and heating in the home. After analysing our results in depth, we can say that our house we designed contains several areas of insulation which is more sustainable and liveable than a non- sustainable home after analysing our results in detail. If we were to conduct a similar experiment again, we would change the way we operated the construction for our house. Our goal if we coordinate another experiment like this would be to minimise human error. To achieve this, we would not touch the bulb of the thermometer as it can alter the temperature readings, we could also minimise human error by recording the time over the one hour period more accurate otherwise or results may be altered and not consistent. If we were to work in pairs again we would use communication as our best method for achieving better and more accurate results to minimise injury, record accurate readings and work together well to build a smarter designed house. Also by keeping a detailed, written log of what part of the experiment we did that day, can help us learn from your mistakes. We would also change our safety procedures by taking safety more seriously by having an exceptional risk management to mitigate the risk of injury by following health and safety procedures extremely carefully. Technology available today can achieve dramatic improvements in home energy efficiency. Many people find it difficult to improve their homes comfort or reducing their environmental footprint. Every person and every home is different often there are no simple answers to peoples needs and wants. Houses need to be suited to their climate for their location such as a home in Tasmania would have a passive heating design that would allow a conduction transfer of heat to naturally warm the home and not rely on heaters during the winter. As the pace of technological change accelerates, we can clearly see that our home would be designed to be sustainable to live if it was to a real-life scale. You would be able to live in the design we created of our home, and it would suit the climate of Queensland easily. My hypothesis was predicted correctly that our home would record cooler temperatures over the 1 hour period than the non-sustainable home, however I didnt predict that the temperatures we would recorded would be in the 30-degree range, however the forecasted temperature for the day was recorded being a hot 33 degrees and there was no wind or breeze observed on the day to alter the results. If our house was to be built to a real-life scale, then it would be energy efficient in the summer as you would not need to relay on air conditioning meaning your power bill would be lower making the house energy efficient. Rather than adapting to climate change and global warming we can phase out our reliance on coal power to energise our homes by thinking and building smartly. Proficient design for a changing climate is a design that is flexible enough to adapt to prevailing conditions while optimising the residents comfort and the houses liveability. Adaptation and mitigation can complement each other and together reduce the threat of climate change. Architecture is one of the key drivers of climate change. Between construction and the energy required to keep buildings and homes up and running, the industry is responsible for nearly half of the carbon emissions in Australia. There are three ways we can use energy smartly, by using equipment that is more energy efficient, produce energy locally from renewable energy resources and finally share energy generated by solar panels which can be feed it into the energy grid. Progress can begin immediately because knowledge and technology exist today to slash the energy buildings use, while at the same time improving levels of comfort. By constructing houses with energy-savvy design it can lower carbon emissions tackling global issues such as climate change and global warming we can save energy for a brighter future. With the cost of batteries coming down houses could eventually be taken off the electricity grid completely ending their reliance on fossil fuels forever. References       Australian Government. (2017) Energy-efficient home design. Available at: https://energy.gov/energysaver/energy-efficient-home-design (Accessed: 3 March 2017). Queensland Government. (2015) Energy-efficient homes. Available at: https://www.qld.gov.au/families/government/sustainable/pages/homes.html (Accessed: 4 March 2017) Meres, A. (2015) House designs. Available at: http://www.yourhome.gov.au/house-designs (Accessed: 3 March 2017). Ergon Energy. (2011) Building an energy efficient home. Available at: https://www.ergon.com.au/retail/residential/home-energy-tips/energy-efficient-home (Accessed: 3 March 2017). Mark, P. (2015) Energy-efficient house plans available now | energy efficiency exchange. Available at: https://www.eex.gov.au/2015/09/energy-efficient-house-plans-available-now (Accessed: 3 March 2017). Green Homes New Zealand (2016) New home builders of energy efficient homes green homes New Zealand. Available at: http://www.greenhomesnz.co.nz (Accessed: 3 March 2017). Healy, C. (2012) NZs energy efficient house. Available at: http://www.stuff.co.nz/auckland/local-news/7446028/NZs-most-energy-efficient-house (Accessed: 3 March 2017) Department of Energy 2017, Energy, Australian Government, Canberra, http://www.australia.gov.au/information-and-services/environment/energy (Accessed: 10th March 2017) The Sydney Morning Herald. 2017. Majority of Australians fear the cost of converting to a sustainable home. [ONLINE] Available at: http://www.smh.com.au/business/consumer-affairs/more-than-half-of-australians-fear-the-cost-of-converting-to-a-sustainable-home-20160719-gq926t.html. [Accessed 12 March 2017]. The New Zealand Herald. 2017. Sustainability: Sustainable and profitable Business NZ Herald News. [ONLINE] Available at: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3objectid=11683076. [Accessed 12 March 2017].

Raymond Carvers Cathedral Essay -- essays research papers fc

In "The Compartment," one of Raymond Carver's bleakest stories, a man passes through the French countryside in a train, en route to a rendevous with a son he has not seen for many years. "Now and then," the narrator says of the man, "Meyers saw a farmhouse and its outbuildings, everything surrounded by a wall. He thought this might be a good way to live-in an old house surrounded by a wall" (Cathedral 48). Due to a last minute change of heart, however, Meyers chooses to stay insulated in his "compartment" and, remaining on the train, reneges on his promise to the boy, walling out everything external to his selfish world, paternal obligation included. Meyers's tendency toward insularity is not, of course, unique among the characters in Cathedral or among the characters of earlier volumes. In Will You Be Quiet, Please? there is the paranoid self-cloistering of Slater and Arnold Breit, and in What We Talk About When We Talk About Love we read of James Packer's cantankerous,self-absorbed disgruntlement about life's injustices. In Cathedral appear other, more extreme versions of insularity,from a husband's self-imposed confinement to a living room in "Preservation" to another's pathetic reluctance to leave an attic garret in "Careful." More strikingly in Cathedral than before, Carver's figures seal themselves off from their worlds, walling out the threatening forces in their lives even as they wall themselves in, retreating destructively into the claustrophobic inner enclosures of self. But corresponding to this new extreme of insularity, there are in several stories equally striking instances where--pushing insularity the other way--characters attempt to throw off their entrapping nets and, in a few instances, appear to succeed. In Cathedral, and in Cathedral only, we witness the rare moments of their comings out, a process of openi ng up in closed-down lives that comes across in both the subjects and events of the stories and in the process of their telling, where self-disenfranchisement is reflected even on the level of discourse, rhetorically or structurally, or both. As one might expect, "de-insulation" of this kind necessarily involves the intervention of others: the coming out of a self-enclosed figure depends upon the influence of another being--a baker or a babysitter or blind man, o... ...alk About When We Talk About Love. New York: Random House, 1981. --. Where I'm Calling From. 1st edition. Franklin Center, PA: Franklin Library, 1988. --. Will You Be Quiet. Please? New York: McGraw-Hill, 1977. Howe, Irving. "Stories of Our Loneliness." New York Times Book Review. 11 Sep 1983: 42-43. Lonnquist, Barbara C. "Narrative Displacement and Literary Faith: Raymond Carver's Inheritance from Flannery O'Connor." Since Flannery O'Connor: Essays on the Contemporary American Short Story. Ed. Loren Logsdon and Charles W. Mayer. Macomb, IL: Western Illinois University, 1987. 142-50. Saltzman, Arthur. Understanding Raymond Carver. Columbia: U of South Carolina P, 1988. Skenazy, Paul. "Life in Limbo: Raymond Carver's Fiction." Enclitic 11(0000): 00-00. Stull, William. "Beyond Hopelessville: Another Side of Raymond Carver." Philological Quarterly 64 (1985): 1-15. Verley, Claudine. "Narration and Interiority in Raymond Carver's 'Where I'm Calling From.'" Journal of the Short Story in English 13 (1989): 91-102. Weele, Michael Vander. "Raymond Carver and the Language of Desire." Denver Quarterly 22 (1987): 00-000.

death penalty :: essays research papers

Almost 18 years ago an innocent wife and mother to two, named Sarah Bryne, received a call by her husband’s old college roommate. He explained to her that he and his wife were staying at a secluded motel near her work and were only staying for the weekend. She left work early to go and meet him and his wife. When she arrived he was alone. Once she was inside and the door closed he raped her. After raping her he stuffed her inside a small trunk, put the trunk in the back seat of his car and drove away. She made a help me sign in red lipstick and slid it through the trunk. Many motorists saw this plea and called the police. But before they could catch up he stopped on a secluded farm road, ripped her out of the trunk, strangled her with a necktie, broke her neck, and then finally finished the torture by stabbing her 14 times. He then put her mangled body back in the trunk and drove home to his wife and kids (1). There is only one offence in the state of Washington that you can receive the death penalty for and that is aggravated murder in the first degree. To receive this punishment one must plan out his act and in committing the crime commit an aggravating circumstance (3). Stabbing + raping + breaking a neck + strangulation all add up to an aggravated circumstance. It’s for people like this that we have instituted the death penalty. The death penalty is a just punishment, but like any system it does have some flaws. Although the death penalty does not work too well as a general deterrent it does work as a specific deterrent. Specific deterrent means that the penalty is keeping the offender from re-offending (2). Studies show that those who commit murder, if given the chance, re-offend. But some may wonder, isn’t life in prison keeping them from committing the crime again? The Criminal Justice Legal Foundation states that â€Å"the leading cause of death among prison inmates is murder by other inmates. A murderer serving a life sentence has no reason at all to refrain from killing other inmates or guards, or from hiring other criminals outside of prison to kill those who helped convict them.† But on the other hand the death penalty offers the opposite effect when it comes to general deterrence.

Plagiarism :: Computers Technology Cheating Essays

Plagiarism Plagiarism has been present in society for longer than one might like to think. But what is even more upsetting is the fact that it is a recurring problem in innumerable school systems across the country. By definition, plagiarism is the â€Å"unacknowledged and inappropriate use of ideas and wording of another writer† and can be considered â€Å"a grave violation of academic integrity† (http://www.usc.edu/dept/LAS/writing/tools/plagiarism.html). This may seem slightly harsh, but it is indeed true. However, to put in layman’s terms, an act of fraud or deception is committed when someone plagiarizes, either from a textbook or the internet. And, as with every mistake, consequences arise that affect the individual greatly. The general public conveys plagiarism to be â€Å"the capital intellectual crime† and in addition, is most often used by students and professors whose â€Å"undetected plagiarisms disrupt the system of student and scholarly evaluation† (http://www.law.uchicago.edu/news/posner-r-plagiarism.html). Such actions can become the cause of expulsion of a student or the halt of a professor’s career. Because this is a major offense and requires immediate discipline, several American universities have established guides indicating the types of plagiarism that exist. One prime example is California State’s Eagle Guide. Within it, three categories of various plagiarisms are presented with the first titled Turning in Someone Else’s Paper, also known as Type I. Basically, the individual was either too lazy or lacked the confidence in himself to compose the paper. â€Å"This is the worst type of plagiarism because fraud is committed that undermin es the entire educational system. The material was not learned, writing skills did not improve, and the grade is based on deception. All in all, the person’s education is a fraud.† (http://web.calstatela.edu/centers/write cn/plagiarism.htm). Furthermore, Type II is the Internet â€Å"Pastiche† which is a â€Å"literary work composed of various sources† (Macmillan Dictionary, 1984). In this instance, the paper is assembled by the â€Å"writer† out of other texts. Paragraphs are â€Å"grabbed† and are carefully placed to form a final draft. Lastly, Type III is improper paraphrasing. This transpires when an author’s idea(s) are rewritten into other’s words and original sentence structure is used. Type III is the least hostile because it can easily be corrected with few practices.

Nike: Building a Global Brand

| Nike: Building a Global Brand| MKTG 4082W| | 1. Nike’s brand image, a set of emotions, feelings, and experiences with the brand, developed over time through advertising campaigns and consumer experiences with Nike. The core attributes of Nike’s brand image include high performance, innovation, and aggressiveness. Nike positioned itself as a company that makes products for athletes, by athletes. They tailor their products for serious/winning athletes and also stress their point-of-difference to be performance, as opposed to Reebok, whose point of difference is style.Nike is perceived as a high performance brand and they always make performance a top priority, which is a key building block for their brand image and brand equity. They designed more durable, lightweight shoes that were tailored for runners and allowed them maximize their athletic ability. Nike, from the beginning, was open to input from runners and listened to their needs and wants, sharing their true pas sion for running. By doing this, they were able to design a shoe that performs well and meets the demands of serious athletes.In addition to performance, Nike is an innovative brand and that can be seen by the introduction of innovative products to the market like the Waffle Trainer, Air Max, and Air Jordan shoes. When looking at the Consumer Brand Equity Pyramid (Exhibit A), Nike’s source of brand equity comes mostly from salience and performance. Nike used brand associations in order to establish a positive brand image and build their brand equity by endorsing popular, successful athletes like Michael Jordan and Tiger Woods. These associations convey the American spirit of competition and winning and work very well in the United States.Nike capitalized on how much Americans idolize their favorite athletes and it once again projected their image of high performance and their dedication to serious athletes. Their advertisement campaigns also helped build their brand equity by increasing awareness, as can be seen with the Air Max, Air Jordan, and Just Do It ads that conveyed powerful brand statements and reflected Nike’s attitudes, while remaining â€Å"provoking and unique. † Nike successfully applied their new marketing formula of blending performance and attitude through strategic product development, endorsements, and advertising, which built their equity.Their perceived quality and brand credibility is based off of high performance and innovation and their brand loyalty is strong as well, stemming from their early relationships with runners to get feedback and input. In addition, they used a â€Å"finger on the pulse† strategy to hit the streets and really find out what was on the minds of consumers, in terms of brand perceptions. Another source of brand equity for Nike is their Swoosh logo and as of 2000, 97% of Americans recognize it. 2. I am not surprised that the irreverence characteristic of Nike advertising in the U. S. id not sit well with many European consumers. The culture in Europe differs from the one in America and European consumers vary in significant ways from Americans. Nike introduced many changes in their marketing mix to tap into the European and Asian markets. They established a grassroots allegiance of local sports teams, mainly with soccer, tennis, and rugby. In addition, they evolved their marketing strategy to a two-tiered approach. Individual markets featured ads with local stars, while all of Europe saw ads that featured popular sports like soccer, tennis, and track.Nike also focused its attention on the 1992 Barcelona Olympics, raising their overall global advertising and promotion budget to $240 million. With the rising popularity of basketball in Europe and Asia, Nike also planned to lead its marketing charge with its strong stable of basketball superstars. In addition, Nike implemented a global advertisement campaign during the 1994 World Cup, recognizing that soccer was the best way to enter new markets. In Asia, Nike abandoned its brash advertising attitude and celebrated local athletes as heroes in their ads.Overall, Nike had a kinder, gentler marketing approach with ads that projected a more international image (use of Tiger Woods and Ronaldo in ads). Nike’s new focus was to be seen as culturally, geographically, and personally relevant to local consumers abroad. I am not surprised that the advertising did not sit well with many Europeans because of the vast difference in the cultural aspects. Europeans saw Nike’s marketing actions as intimidating and too aggressive. Also, the brand did not have the history or heritage in the market and was starting more from scratch.In addition, fashion trends inevitably changed which caused Nike to be behind the curve. 3. To become a global corporation, Nike had to adopt a globalized strategy to build their global brand equity. They did this by broadening their portfolio of athlete endorsements and f ocusing their ad campaigns on different sports that were more popular in those areas. They kept the essence of the brand, the same core values, and stayed consistent with their marketing communications, but tailored to different regions by using local athletes.This was possible because they had 90% control of the marketing advertisement strategies in Europe and were able to stay consistent. As I mentioned before, Nike also sponsored global events like the Olympics and the World Cup, which increased their credibility and awareness on a global scale. Nike also reduced their overwhelming use of the Swoosh logo and their overall aggressiveness in their advertisements. In Asia, Nike was able to improve its brand equity by establishing the Corporate Responsibility Division and celebrating local athletes as heroes in ads. Exhibit A

Ethics of Native American Mascots Essay

Ethics of Native American mascots is a controversial topic and should not be argued against because they are used ethically, complementary, and respectfully. The Native American Mascot controversy is a topic that has presented itself in recent years all across the country. Though there have been some issues, complaints, and moral questions brought up about the Native American mascot dilemma by a minority group of people, there is no legitimate argument to why these mascots should be banned. Ethically, there is nothing wrong with using Native American symbols as mascots. Native American mascots are ethical. Ethics is defined as â€Å"a system of moral principles and rules, the rules of conduct recognized in respect to a particular class of human actions or a particular group or culture, and also a branch of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions† (dictionary. com). Native American mascots and logos for sports leagues has been a debate dating back as far as the late 1960s (Oguntoyinbo 2011). When talking about the ethics side of the argument, calling the images and logos unethical toward Native Americans is wrong because ethics, like the definition says, portrays to respect and class toward a group or culture. The purpose of mascots is to believe in something, to have a logo that brings teams and communities together for battle in sports, and to perform well and do your best so you stand tall and proud to be a part of your team and mascot. To be a warrior on a football field and literally have the warrior symbol, to be a brave, or the chiefs and represent honor, courage, and bravery would be astonishing. Native American mascots are complementary. The use of logos as mascots is to honor Native Americans, they are not used to offend, and they are not misguiding (King 2002). Though there are two sides to every argument, when a mascot is called degrading or any negative term other than complementary, it must have something border line if not over the top offensive on it. There is no legitimate argument for why an arrowhead on the side of a football helmet, a logo of a Native American chief’s head on the side of a school or even a tomahawk on a basketball jersey is being reverted to as degrading, but the controversy still continues. Some names can be offensive such as Redmen, Savages, etc. But if it is the name itself that offends, it needs to be argued that way and not toward the Native American mascot as a symbol. Arguing a mascot as degrading when really it is meant the name is disrespectful in itself because a mascot is a symbol of a team, not the name; it is also the strength and core of a team. Mascots are purposely portrayed as being ethical, complementary, and respectful, in fact â€Å"tribal names find their way onto all kinds of consumer products, such as the Jeep Cherokee and the Dodge Dakota. For the same reason, Indian images appear on U. S. currency, such as the old Indian-head nickel and the new Sacajawea dollar. The Army even names its helicopters after tribes: the Apache Longbow, the Kiowa Warrior, the Comanche, and the Blackhawk. If we were† to let the minority side of this argument change Native American mascots, then â€Å"a number of cities (e. g. , Chicago, Miami, and Milwaukee), plus about half the states, would have to be renamed (Miller 2001). Mascots are symbols, symbols of spirit, and symbols of strength. Native American mascots are respectful. The minority of people who argue this issue want these mascots to change because they believe that Native American mascots are disrespectful to Native Americans, they are portrayed disrespectfully, and everything about the mascot is portrayed disrespectful. Some even say that teams with Native American mascots do what’s called a tomahawk chop that supposedly represent Indian culture and meant for honoring them but that’s not true (Pewewardy 2000). Doing a tomahawk chop is in no way disrespectful, in fact, a tomahawk chop is used to pump up the crowd, it’s used to respect the heritage of the Native American, and it’s used to continue tradition. Being a part of a Native American mascot team, chances are the intent is to want to represent that logo and be the upmost respectful possible toward the heritage that the symbol represents. It is amazing how some can say that Native American mascots are disrespectful. A huge reason that Florida State University got to keep their symbol and logo the Seminoles is because the chief of the Seminole tribe in Florida strongly supports what Florida State does with the symbol and how it is respected. Disrespect is when a team of any name burns a mascot logo before a game, disrespect is when a sports game is not played by the rules, disrespect is when refusal to shake and opponents hand after a lost battle, not a logo that represents pride and respect for a team, school, and community. Ethics of Native American mascots is a controversial topic and should not be argued against because again they are not being used unethically, they are not degrading, and they are not being used disrespectfully. Schools shouldn’t have to change their mascot because a few minority people give speeches, write letters to the NCAA, or even protest about it. It should come down to what the tribes themselves want; they are the ones with their image portrayed out there as mascots. That would be the ethical and right way to go about this controversy. Ethics can play a big role when it comes to the Native American mascot issue. No matter which side is chosen to debate, ethics should always be considered one of, if not, the top motivation. Works Cited â€Å"Definition of ethics. † Ethics definition. Dictionary. com. Web. 15 November 2011 King, Richard. â€Å"Defensive dialogues: Native American mascots, anit-Indianism, and educationalinstitutions. † Academic Search Premier. Simile, February 2002. Web. 27 November 2011. Miller, John. â€Å"What’s in a (Team) Name? † Academic Search Premier. National Review, 16 April 2001. Web. 15 November 2011. Oguntoyinbo, Lekan. â€Å"The Name Game. † Academic Search Premier. Diverse: Issues in Higher Education, 28 April 2011. Web. 15 November 2011.. Pewewardy, Cornel. â€Å"Why Educators Should Not Ignore Indian Mascots. † Academic Search Premier. Multicultural Perspectives, 2000. Web. 27 November 2011.

International Data Communications Essay

Just like in end terminal / customer premise equipment (CPE) distribution, countries in European countries experience new applications and data services relatively in the same time with other regions like Asia and North America (USA and Canada). Figure 1 shows the current figure of telephone users in the world based on regions. Figure 1 Main telephone lines per 100 inhabitants (1994 -2004) Source: ITU. â€Å"The Digital Divide at a glance. † 2005. Retrieved December 10, 2007 from http://www.itu. int/wsis/tunis/newsroom/stats/ In terms of mobile service penetration rates, Europe is the leader since it currently composes of more than 570 million mobile subscribers and a mobile penetration of over 70%. It leaves other regions behind in mobile penetration rate in which Africa only accounts for 9%, America records 42%, and 19% in Asia Pacific. The high penetration rate has put mobile subscribers in Europe to surpass those in fixed phone lines. This situation also holds true for data communication in the region in which according to ITU (2005), the region has penetration rate above 50%, especially in Western Europe while the rest past of the region only records 20% of Internet penetration rate. However, like its Asian counterparts, some countries in Europe also experiences uneven users since in Russia, for instances, vast majority of subscribers located in large urban centers. 1. M-Commerce: Opportunities and Challenges Moreover, the advancement of telecommunications and internet technologies has created new model of commerce, the borderless commerce or e-commerce. The terminology refers to cross-nations or even cross-continents trade and commerce. This development goes further as Internet is accessible not only via desktop computers but also via mobile devices like PDAs and mobile phones. The benefit of using mobile commerce (m-commerce) is attractive. Say, a woman is shopping at a mall and decides to buy some clothes. Unfortunately, when she is at a cahier, she finds that her debit card has no enough balance to pay the clothes or her credit cards are out of limit. In this situation, she called her husband to transfer some money to her account. Although her husband is in a meeting that is far from a bank, he is still able to do the fund transfer by using his mobile phone and log into a bank’s mobile portal. Finally, in few minutes, the woman’s bank account has enough balance to pay the clothes. Similarly, mobile phones can also act as a virtual debit card when it is used as a payment method for vending machines. The method of this transaction is by sending sms (short message services) from users’ mobile phones and typing the short number that is displayed in the vending machines. When the server of the vending machines received this sms, they ask the telecommunication carrier to deduct some amount of money from the person’s prepaid balance or to add a transaction into his next billing statement.

How to Write Radio Drama Essay

Here are some horrible truths: Most radio drama is very badly written. Radio drama is an endangered species. It has never taken a hold of mainstream programming on commercial radio in the UK. It used to be the mainstream in the States and Australia but lost out to TV in the middle to late fifties. It is under threat within public radio services including the BBC because of the pressure of monetarist ideology and the fact that authors and radio drama directors have been too complacent. IRDP is a significant oasis and continues to support the principle of the original play. Ground rules The Beginning The beginning is everything. If this part of it does not work you are ‘up shit creek without a paddle’. Your listeners will desert you. You have failed. You do not exist as a dramatist. Booo! The Moment of Arrival This is how you drop your listeners into the story. Don’t give them a warm bed with comfortable pillows and a hot water bottle. The background and sub-text of previous histories is better explored through revelation in dramatic action. So parachute your listener into a top dramatic moment. Not the climax. That would be premature. Find the MOMENT to join the story. Avoid the slow snail’s explicatory route. Kick ’em into a high energy trip and whoosh them through the rapids. Structure Set up†¦struggle†¦resolution. You can reverse this if the set-up is more dramatic and explosive than the resolution. Regard your play as a series of phases The Plot This is the story with lots of twists and turns. The more the merrier. Most listeners like good exciting plots. Without a good plot you’re eating a souffle that has gone flat. You need plot, more plot and more plot. Run at least two story lines. Two sub plots would be interesting. Keep the plots linked logically within the same play. The best system is a major and a  minor storyline linked to one another. Get them to come together at the end. Surprise People are hungry for entertainment. If they wanted boredom they would be filling out their tax returns instead of listening to your radio play. Make people afraid, but also excited. Character Your main character must have the sympathy of the audience. Your audience has to identify with your main character. If this does not happen you have created a failure. Booo! Conflict Drama = conflict = audience. There has to be an emotional, financial, human, moral, physical struggle so your listeners can laugh or cry. Yes, you want your listeners to laugh or cry or laugh and cry. If you don’t, give up. Polarities or Extremes The art of story telling is exploring the extreme limits of our psychological or physical existence. To pitch one polarity against another. The Climax I apologize for the sexual metaphor. But there is something in this. The better sex has foreplay, development, sustained excitement, surprise and affection, nay love followed by an explosion of ecstasy. Good radio drama is not all that different. If you don’t use it, you lose it. Dialogue This is how we engage dramatically with the world. Characters inform, argue, amuse, outrage, argue through the ebb and flow of dialogue. When we do we talk and that is how great radio plays are made†¦..by talking in dramatic dialogue. Atmosphere / Ambience This sets the emotional spirit of the play. It determines whether your  listeners believe in the world that you have created. Worlds are not created by dramatic dialogue alone. There is attitude and atmosphere. This is determined by detail and relevant detail. It could be in a sound effect. It could be in the writing. It could be in the music. It could be in everything. But the result is that the fifth dimension of radio writing – the imagination of the listener – is stimulated to become a picture palace of the mind. Emotion Got to be there. You have to generate an emotional response from the audience†¦.preferably to the main character†¦.also not so strongly in relation to the other characters. Emotion = love, hate, admiration. Never mind about the type of emotion†¦..concentrate on whether it is there or not. Emotional connection between the writing and the listener = good radio drama. Balance Character and Plot You have to have both. You cannot trade. One can predominate over the other. Where they are balanced equally†¦.it can only work if characterisation relates to plot development. If your main plot is character intensive, make sure that your minor plot is plot intensive. Purpose Crook’s golden rule is that every word, every line, every scene must serve a dramatic purpose in terms of characterisation and plot development. Drop anything that does not have a dramatic purpose. Tension and Humour To stop the listener dropping off or switching off, maintain the tension always and throw in the humour. Tension, humour, tension, humour, tension humour†¦like the foxtrot..Make the emotional rhythm of the play dance on the listener’s heart and mind. Charm and alarm, charm and alarm. But they’ve got to be linked. Your character uses humour to react to the tension in the scene or play. Keep one character who uses humour to deal with difficult situations. Make sure the humour is verbal. Slapstick belongs to a different  type of play or entertainment. Make sure you do not have characters taking it in turns to be funny. This is not stand up comedy or sitcom. Make sure that the character who uses humour has a consistent sense of humour. Get your listener inside the world of your play. How? a. Sympathy or empathy with the main character. b. A bloody good set up. c. A big, nasty antagonist or villain. d. Great Plot†¦Great Story†¦.twists and turns. e. Crisis at the beginning is dramatic and a great start. f. Emotional intensity. Hit some high points. g. Escalating conflict so the structure climbs with tension and humour. h. Strike the colours with detail so there’s an atmosphere, mood†¦ambience. I. Modulate charm with alarm†¦humour with tension†¦tension with humour†¦funny policeman nasty policeman. j. Surprise, surprise†¦that’s what you do to the listener, through the plot. The principle of developing scenes 1.Introduction. 2.Character one†¦goal and objective. 3.Character two†¦goal and objective. 4.Purpose of scene in overall plot. 5.One of the characters achieves a goal. 6.Link to the next scene by introducing or pointing to location of next scene or presence of character in next scene. Question marks in the mind of the listener. Always keep one, better two or three The Principle of Character 1.Believable and recognisable. 2.Purpose within the plot. 3.Characters have to have function. Character has to be consistent with function. 4.Characters have to be intentional. 5.Start with a stereotype to ensure rapid recognition, then twist the stereotype. Challenge the homily that there is nothing new under the sun by making it new under the moon. 6.Give each character a dominant physical or behavioural characteristic. Make the dominant characteristic purposeful. Make it extreme. 7.Your main character must be active. 8.Active character / urgent plot. The character’s energy has to fight the urgency of the plot and the urgency of the plot makes the character more energetic. The principle of Hero / Heroine 1.Listeners look up to main characters, want to admire them because we all want heroes and heroines in our lives. Life’s eternal fantasy that transcendent people and transcendent moments conquer adversity. 2.If you are very clever you can transfer the hero from the obvious to the humble and make great the inferior or character who has greater potential for human dignity. 3.Charisma. Characters need intensity and conviction. They may not be perfect but they are attractive. You cannot identify with people who are unlike ourselves†¦too perfect, no beliefs†¦take themselves too seriously†¦lack a sense of humour.. 4.Give your characters private moments when they drop their guards and allow us into their minds and hearts. Make the listener privileged. Use this moment for revelation. 5.The main character has to change and has to be changed by the plot. 6.You must have a main character and secondary characters. Your main character changes. Your secondary characters are probably more singular in their characteristics. Your secondary characters are already committed. Your main character is still weighing up the options. 7.You must have characters who are extreme in relation to each other†¦characters that are different make drama. Where are we now? Well, we should be here†¦. a. The main character is in the middle of the story. b. You’ve used dominant characteristics. c. The listener likes the main character. d. The listener cares what happens to the main character. e. The listener hates the antagonist. f. The main character is developing. Principles of Dialogue a. Dialogue must be a response to a situation, plot or action. b. Dialogue must be a response to each character in the scene. c. Dialogue must be comic relief. d. Dialogue must connect to the next scene. e. Avoid reflective, passive and neutral. Go for active, and direct and emotional. f. Dialogue must be believable by being specific†¦by being specific to the character’s background and emotional state. g. If dialogue is reacting to action or situation then it must be dramatic and poised on polarities. The goals of the characters in each scene should be different. h. Dialogue should be continuous. Tip†¦characters often take a tag by repeating the last word spoken by the first character. i. Dialogue must relate to function. j. You can mix direct with indirect between two characters because they have different goals. k. Humorous dialogue is not a character telling a joke but a line or lines responding to the dramatic situation. l. Heightened dialogue vs naturalistic dialogue. Heightened language is the language of the theatre†¦high octane communication†¦poetic, philosophical†¦charged..the expression of the playwright†¦It serves not only the development of the plot and character, but it also presents the view of the writer. Works well in radio. But there is now a tendency for more naturalism. Radio producers like to go out on location and explore realism. In these situations you must stick to natural dialogue. Principles peculiar to Radio 1.The inner existence. 2.The tension and conflict between the interior and exterior. 3.More psychological. 4.Easier to explore the real and the surreal and to delineate the line between the two. 5.Have to work in the fifth dimension†¦the energy of the listener’s imaginative participation. 6.The interior existence offers exploration of personal thoughts, fantasies, emotions and conflicts. 7.All  levels of external conflict can be explored. 8.The precipitating event through plot has to threaten the inner life of the main character. This is the kick-off in radio drama. 9.The end or resolution in radio drama is more deeply rooted in the emotional equilibrium and insight of the main character. Changes are internal as well as external. 10.Time transposition and translocation are faster and more rapid and more complicated. Flashbacks†¦flashforwards†¦ different ages. 11.Radio requires less rather than more characters. Characterisation needs to be strong and fascinating. 12.Maintain the focus of the main character and plot. 13.Economy of words underlines subtextual surprise and engagement with the listener’s imagination. 14.Wit is vital because language is so important†¦cleverness with words†¦energy with words..humour with words†¦Wit is advanced by surprising the listener†¦being aggressive with the listener..being fast, short and clever with the listener. 15.Irony is pathos and bathos. It’s conflict between the inner life and outer action. Other radio drama producers in the world Norway: NRK kulturkanalen, P2 RODD- 0340, Oslo, Norway. Swedish Radio, SR S-105 10 Stockholm, Sweden. YLE Finnish Broadcasting Company Radio, PO Box 79 FIN-00024 Yleisrdio, Finland. HR, Hessischer Rundfunk Bertramstrasse 8, 60320 Frankfurt am Main, Germany. DR Danmarks Radio, Radio Drama Department, Ewaldsgade 3-9, DK 2200, Copenhagen N Denmark. ABC Australia, ABC Ultimo Centre, Level 5, 700 Harris Street, Ultimo NSW 2007. CBC-SRC, Radio Drama Department, Box 500, Station A, Toronto, Ontario, Canada MSW 1E6 SDR Suddeutscher Rundfunk, Neckarstrasse 230, 70190, Stuttgart, Germany. Radio Television Hong Kong, Broadcasting House, m 30 Broadcast Drive, Kowloon, Hong Kong, China. Other radio drama producers, SABC, South Africa, Los Angeles Theatre Works, LA, California, Public Radio, New Zealand.

Setting Climate and Culture - The Manager's Responsibility Essay

Setting Climate and Culture - The Manager's Responsibility - Essay Example I believe, establishing and maintaining open communications in an organization is one of the most prime methods of making your employee role playing towards the company's goals and objectives. It makes and feels your company's employees more valuable. Moreover, open communication also results in high productivity with cost effectiveness. It has been observed that conflict between workers and management occurs when communication fails. To create an open communication environment, manager should make a clear distinction among workers to communicate about work issues and listen carefully to supervisor instructions and answer him/her as asked. "A supportive communication climate encourages open, constructive, honest and effective interaction. A defensive climate, on the other hand, leads to competitive and destructive conflict. The competent communicator strives to maintain a supportive communication climate". (http://planet.tvi.edu/idc/Documents/ClassroomClimateweb.htm) I prefer the supportive communication instead of defensive because as far as problem orientation is concerned, the supportive communication provides invitation to the group of workers to open their views by working together to reach a solution of a problem. The supportive communication is responsive to all employees; it coveys a message that is understandable and generates interest problem solving steps. The supportive behavior creates equality among all employees and consequently, the supportive communication in an organization creates message that indicates equal worth of all subjugated employees. On the other hand, the defensive communication lack essence of problems and thus, it creates communication gap in many ways. "Organizational values are moral boundaries - the lines the organization will not cross. They are the ethical standards by which organizations measure themselves, and by which they invite the Community to measure them. The working credo you will create from these values will be a commitment to the community to do your work in a way they would be proud of". (http://www.help4nonprofits.com/ValuesExercise.pdf) One can determine the organizational values of employees by cononsidering the following points, and if necessary do communicate with the employees: (1) What working standards are adopting by the employees and to what extent they are good in decision making process and in what order they are taking decisions (2) What behavior they want to reward either they want supportive behavior or defensive behavior However, on the side of an employer, it is a very important factor considering the organizational values of the employees to make sure that whether the employees are getting competitive fringe benefits or not along with good salaries and sound working conditions. It is a significant part of a manger's duty that he/she should evaluate and understand how ethics can make employees performance better. As far as demographic make up of an organization is concerned, it includes gender, race, level, grade and so on. In my organization, there are different (ethnicities) people are working; Black, white, Hispanic and some employees belong to other countries - they are not

Financial Accounting Reports Essay Example | Topics and Well Written Essays - 1000 words

Financial Accounting Reports - Essay Example Financial accounting as a process mainly produces three types of reports: These statements are produced according to the Generally Accepted Accounting Principles (GAAP) either quarterly or annually. As aforementioned, these statements are meant for parties outside the firm and these include investors, regulators, creditors, and tax authorities. In different places of the world, there are different designations for the financial accounting practice such as the CPA (Certified Public Accountant) in the US, and the Chartered Accountant in the UK. Krantz (2012) gives an analysis of the importance of financial reports to investors by emphasizing on the importance of knowing what one is looking for in these reports lest one gets totally lost. A company can release a wide range of reports from quarterly to annual reports. Krantz argues that the reason why it is important for an investor to scrutinize these statements is because they are the most critical sources of information that can be gotten by an investor from a company. Reading these reports makes an investor have a grip of the proceedings of the organisation in which they have entrusted their money. Another party to which these statements are important to is the tax authorities. Since these statements declare the financial position of the organisation, they are important to tax authorities since they assist the authorities to make sure that taxes that have been paid are accurate and that the company has met its total tax liability. The process of preparation of audits is regulated by many laws and regulations which vary from country to country. The laws and regulations that affect an entity determine numerous factors one being the amount reported and the disclosed by an organization in its financial statements. There are other laws and regulations that organizations are supposed to comply with or use as the basis of setting provisions within which the firm are to carry on with their

When do democratic mechanisms increase political risks to waging war Essay

When do democratic mechanisms increase political risks to waging war - Essay Example In the current times, the inter-dependency of resources becomes one of the most critical issues for peaceful negotiations of crisis across borders. It can also be argued that technology has redefined communication and has helped transform international political economy that relies on global consensus and global views. â€Å"The relation between military organization and the civilian environment can be shaped in different ways: in some countries, the civilians are executing firm oversight over the armed forces, whereas in some other countries the military can perform its duties regarding national security in its own, autonomous way, if not even in the way where the military imposes its principles of governance over the citizens. In the contemporary society, the last, i.e. military-dominated political systems are rare†(Jelusic,2007). But at the same time, Shultz (1999) points out that within democratic mechanisms, the political leaders tend to face higher political cost to wagi ng war and therefore the threat to war is often resisted by the target nation. Indeed, the wider ramifications of threats by democratic state are less likely to be taken seriously by rogue nations than by threats from non-democratic states. However, history is witness to the fact that this is not always true. Moreover, according to Jelusic the idea more common are civilian-dominated political systems, in which civilian political leaders control the military in very authoritative way, or where the whole civilian environment through the channels of the democratic control over the military imposes the tasks, the execution of tasks and respect for democracy in the inner-military organizational structures. America’s war against Iraq was fought not for political leverage but for personal gain vis-a-vis access to the vast resources of oil and gas (Habermas, 2006). The democratic constraints and reasons for waging war have therefore become increasingly contentious issues that need to be looked from the wider perspectives of emerging new equations of political economy that has redistributed wealth and created new power structure. Globalization has brought huge changes not only in the economic circles, but also in the political circles. For example, America and China were not in good terms before the introduction of globalization. However, both the countries realized the importance of meaningful cooperation for mutual benefits. At present, China is one of the major trade partners of America. Moreover, plenty of American companies are operating in China and America is one of the major markets for Chinese products. In short, the magnitude of interdependencies between China and America is huge at present and hence these two countries are not at all clashing each other aggressively when political differences widen in between these two countries. It should be noted that China is supporting Palestinians whereas America is supporting Israel in the Middle East conflict. At the time of writing this paper, intense fight is going on in Gaza between Israelis and Palestinians. However, neither China nor America seems to be interested in interfering in this issue even though both these countries have contrasting views regarding this war. The silence of these two superpowers clearly suggests that they do not want to spoil their economic relationships for political gains. The case is not much different as far as the problems in Syria are concerned. Yet despite the grisly murders by the Syrian regime, the Arab League remains silent. The Arab regimes remain silent. In the meantime, Walid al-Muallem, the Syria Foreign Minister, had the chutzpah to chide the Arab ambassadors in Damascus for not condemning the

Prudential Insurence Case Assignment Example | Topics and Well Written Essays - 1500 words

Prudential Insurence Case - Assignment Example The company’s tangible resources are financial, human and physical resources. It had in its possession several physical resources that she managed; they include equipment and buildings. The strong financial position of the company ensured that it had very stable financial resources for conducting its duties or operations without substantial problems in terms of shortages of money. This considerably put it in a position of avoiding unnecessary debt financing. Nevertheless, the company also ensured that it maintained a workforce that is highly motivated; which has been a major driving force in ensuring that it achieves its intended goals of service delivery to its clients. Furthermore, the company invested heavily in the development and training of its employees as this is a critical factor in making sure the employees that are fully involved or fully engaged in the service provision deliver work or services of high quality, and those that deal with matters marketing or promotio n make sure that the potential clients are made aware.On the other hand, the intangible resources of the company included, goodwill, intellectual and technical (Hopkin, 2012). The company had for a very long time enjoyed the technical resources that greatly facilitated its goals. Events identified by the management The most critical events that were identified by the management were fraudulent practices on the side of the sales agents. This was reported by the internal auditors of the company in the year 1982. A failure by the management of the company to ensure that consumer protection regulations and laws are enforced was also detailed during the early 1990s by the internal audits of the regional offices and individual divisions. At first, we can say that the management did not take the events seriously, which means that they considered them as opportunities to continue their fraudulent practices until when matters got out of hand as the reputation of the company started going dow n significantly, when they were again seen as risks that called for drastic actions or solutions. Management’s primary risk response The management cannot be commended wholly for identifying the risks that were facing the company as they were revealed but no drastic measures were taken, instead they were viewed as opportunities; this can be said so as it failed to enforced the consumer protection laws and regularities, meaning that there was no goodwill to seal the loopholes. The management did not react immediately when it was realized that there were serious fraudulent activities on the side of the agents, which was turning out to be the biggest undoing or problem of the company. When a report was released by the internal auditors to the board of directors of the company, they continually insisted that the management was aware of the problems and was taking the necessary measures in ensuring that they were solved amicably and completely (Hopkin, 2012). When matters got wors e, the board of directors found it necessary to ensure that there is a change of guard, whereby a new manager in the name of Ryan was brought in to try his part even though he was largely untested. However, when Ryan came in, he deemed it necessary to overhaul some of the company’s structures by first changing the business approach of the company

Business Policy and Strategic Management Research Paper - 1

Business Policy and Strategic Management - Research Paper Example If the mission statement of Starbucks is to be reviewed, it shows that the company follows a differentiation strategy where its basic aim is to produce a brand image within the eyes of its customer through the unique taste of coffee and the exclusivity of all its other products. Differentiation strategy is the opposite of the cost leadership strategy. Differentiation strategy makes the use of a firm’s core competencies to develop an innovative strategy so that a company is valued by its customer in a unique manner.2 Starbucks has done the same by building up an international model that will help the company to scale and grow in a profitable manner, the company’s uniqueness and value creation within the eyes of its customer has helped the company to pursue one of its long term strategies by opening up many stores around the globe and in 2010 the company strengthened its roots in China through this differentiation strategy and China is being considered as the 2nd largest market for Starbucks.

The Honor of Fuente Ovenjuna Essay Example | Topics and Well Written Essays - 1500 words

The Honor of Fuente Ovenjuna - Essay Example Content analysis of responses revealed systematic differences in the cultural prototypes of pride and shame; these differences can be seen as reflecting the influence of individualistic versus honor-based values on the way in which self-conscious emotions are conceptualized. (Fischer) The focus on the traditional values of respect to royalty and honor of women has been a part of the Spanish tradition and much of traditional Spanish literature uses honor-related themes as a conspicuous backdrop, even if in a diluted form in modern Spanish Drama. Lope de Vega’s play Fuente Ovenjuna, written sometime between 1612 and 1614 portrays the conflict of these values as interpreted by the various strata of the social structure. This play not only structures itself around the play of ‘pride, anger and shame’ between the hoi-polloi and the riff-raff, but allows the reader to take a macro view of the use of these emotions by the characters to project their sense of ethics and morality; and thus, safeguard their own honor. According to Alix Inger in ‘What is an honor play?’, an honor play essentially deals with the theme of conjugal honor; that is, the respect of a man threatened by the behavior of his wife. However, in the Golden Age, the preoccupation with conjugal honor came to acquire newer dimensions and the subject acquired larger proportions. Now, conflict of the type lay not only in gender but also in class, age, allegiance and a collective psyche. While one may largely agree with Inger’s inference of such development; it is pertinent to remark that in ‘Fuenteovejuna’, no matter where the conflict lay; the perpetration and the resolution of honor-conflicts lay mostly with the female protagonist of the play. As ascribed in the paper ‘Courtesy, Altruism and Honor’, there is a direct correlation between the interpretation of honor and the issues of courtesy, opinion, authority and respect. Whether it is the Comendador’s use of the age-advantage